Fedora marketing - short promo videos?

Project Discussion
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Greetings,

I have several Fedora related AD ideas - that we can pull more interest in every release - with a 2-3 mins long advertising spots. I would like to highlight some new features, and/or our 4F values, or similar highlighted storytelling. I have already a music suggestion in my mind, and with all that I hope might others here are also interested in this - and give whirl what we are capable with FOSS tools.

I think, targeting with Fedora 40 we hit a nice round release, where this video can be the celebration, and could be a nice show before release/or together with the release.
My music suggestion would be the old TheFatRat song called “Infinite Power” - where we would use our infinity logo as constant cutscene, but as content we can show what are our powers, what we are developing, and how strong our mindshare, and so on. But this is only very basic idea, and needs a lot of scripting, and designing. So, the main question would be: do we have interest to make it, would it be worthy to ask cooperation with the music author and asking the use of his music - and have a tiny ad that helps to boost the community, and interest to our distro, and features.

TIA,

Zoltan

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I’d love to know more about this, the more content we have on our marketing team the better. Our only worry, as it always is, is manpower.

Join us on our Matrix channel or open an issue on our GitLab so we can discuss if and how we can make this happen!

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I love this idea. A few years ago, there was some energy around creating a Fedora Video team, but it kind of disapated. I hope we’re in a better place to sustain an effort like this now.

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I think, thats why I said that we should not overcomplicate the videos. 2-3 mins for a spot is more than enough, within that 5-15 seconds of clips and should hit, follow the rythm and the messages. We can show that we are developing constantly, the generations who are with us, and the newcomers can see this. I still remember RH old marketing videos, that kicked me to use FOSS, and still remember that Ghandi saying, and the end I see the impossible - we together see how the airplain fly. We can create simiar concept, how we have develop newer and newer tools. I don’t want a chatty storytelling, but I think with a good royality free music can give enough inspiration, and we only need timed screenshots, short animations - that eg. Openshot can assemble. We have also open media clips sources, also we have our own arts and logos. In the age of AI, I think manpower a lesser issue, but yeah - I think we can do this. I have already played with invideo.io AI, and same assembly is not hard, just need some resource selection.

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True, we tried it, but there was lack of tools that aided us. Openshot were so buggy, that I remember to the pain of middle of the rendering the app collapsed, destroyed the work. There was some 1 min invitation videos, trials, some interviews, but I think we weren’t ready. I think we have more video recordings about a bit everything, all we need first is to generate our own snipets, that we can use. Maybe once, at the 40th release, but who knows - we’ll see something crazy. Maybe we can storytell the line of FPL’s, how we have ended up with our great leader and how the users struggle 40 days of debugging - and we can end the clip the release desktop of Fedora with one famous bible sentence :slight_smile: He was also Matthew… :slight_smile: :wink: "For truly, I say to you, if you have faith like a grain of mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move, and nothing will be impossible for you.” Matt 17-20. We will see, how far we can go, this time.

Z

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Hi,

A little bit of update to the process, and current stats. Previously I have gathered some informations, possibilities, and some ideas, even I have purchased for shooting a lazy susan (rotating table) if would be necessary for short advertising. But, made some shooting plans, that I have shared on the marketing team chat with positive feedback, and the plan is the following. We need from the community 10-15-20 secs of 720p recordings about typing the code, fedora logos, backgrounds, upcoming F40 features, past Fedora famous backgrounds, that I can cut into a 2 min Youtube shorts, to get hype before release.

The shooting plan is the following:
[OPENING SHOT: A visual explosion of the Fedora logo with the beat of the music]
[Quick montage of Fedora’s journey over the past 20 years, showcasing key moments, releases, and community events]
[Cuts synced with the energetic beats of “Infinity Power”]
[Transition to diverse shots of community members worldwide, coding, collaborating, and celebrating]
[Fast-paced cuts of Fedora being used in various settings: servers, desktops, classrooms, homes]
[Highlight the global impact of Fedora, with world maps lighting up with community activities]
[Cuts to the evolution of Fedora’s interface and technology, showcasing the journey from the early days to the modern era]
[Show snippets of interviews with community members sharing their Fedora stories]
[Dynamic animations displaying key statistics: number of releases, lines of code, global contributors]
[Transition to a countdown timer, building anticipation for the 20th-anniversary celebration]
[Showcase snippets of the upcoming global conference: vibrant colors, diverse faces, and the excitement of the event]
[Cuts to the development process, emphasizing collaboration, innovation, and the power of open source]
[Transition to a powerful visual representation of the Fedora 20th Anniversary logo, pulsating with energy]
[Show a quick preview of the 40th Fedora release, hinting at new features and advancements]
[Closing shots of the Fedora community celebrating: smiles, cheers, and a sense of accomplishment]
[OUTRO: Fade out with the Fedora 20th Anniversary logo and details for the celebration]

I would like to ask you Matt, to share to everybody to help one by one creating every bracketed resource by the community, and that way we can produce that. I know this post is kinda fuzzy, but I would like to do it. Already set my computer and Openshot. Last, but not least: I have a great news: I have written permission from the german music producer called TheFatRat, that we can use his song called “infinity power”. To get inspiration, or you don’t know the song, that will be under the movie, no corporate narration, only dynamical cuts following the rythm of the song. TIA, Zoltan

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It seems, my dayjob and circumstances are preventing to advance faster in creating something fun, and to be done in time. Also, nobody has reflected here, or told to be interested in this. I have collected a bunch of photos from earlier events, but I am not an expert neither in Davinci, or other video effect/template editors. I have the music, and the idea, but seems to me the whole idea is left behind, and alone I don’t know how much I can do, or how long will take till I pick up skills/experimenting around this. I have purchased some picture services, to have series of art that I thought will be necessary, and fill some gaps, but I think that won’t be enough to finish it in time.

TIA,
Zoltan

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i think it would be cool to have videos alongside Fedora releases to showcase major new stuff like a quick show of the coolest KDE and/or GNOME new version feature; KDE with Plasma 6 had a mention of the return of the desktop cube that was a pretty cool throwback. Spins should do it too!

SUSE had some song spoofs with their mascot that were fun

Google’s IT course on Coursera at times had random quick videos with music of how employees got started and what kind of stuff they work on; I think that template would be relatively easy to make videos of every now and then and I feel fits with Fedora’s professional presentation, along with being able to tie RH in more and advertise other stuff like Openshift