Personal perspective
I think Pixelfed is super cool as a federated Instagram alternative that looks like it’s pretty feature complete. I don’t use it or IG myself, but it seems like it gets the job done for people.
The main con against it is just how small it is right now. On the main Pixelfed site itself they say that they only have 182k active users. The lead dev Daniel Supernault has 11k followers, which is less than his Mastodon account at 16k followers. It’s a big difference compared to Mastodon at 1.9M active users and Eugen Rochko’s following at 334k.
With it being so small, I think it would be better to point our energy to other needs in the Marketing Team rather than spinning up a new effort that may have limited fruit. If Mastodon has limited reach and that gave folks pause, Pixelfed even more so.
Team perspective
However, who cares what I think? As of I’ve hung around Fedora I’ve become a believer in needing three things in order to get something done in an open source project. The contributor has to have the skills, interest, and time to do the thing they want to do. By definition this is self-directed, so I think the best approach is for the team in that’s in charge of that part of a project to support the person who is taking the initiative. Their interest in the thing will fuel their ownership of it, and that will help the effort in the short and long term.
The team’s position should be then be to outline what is a focus and what is permissible. That way people who want to join can take the direction provided by the team or chart their own path by working on something that motivates them. The team can provide guardrails for the work so that at least everyone is moving in the same direction, if in wider capacity than originally desired.
In the case of a Pixelfed account, I think we can see the approval of an official Fedora Pixelfed provided the social media manager meets the requirements for social media access that we settled on earlier this year. That would cover the bases of having someone trusted running an account that represents the Fedora community.
I would also like to see a social media manager who will actually look after the account. Like @x3mboy said, we want to maintain the account as well as creating it. I don’t know if I have a specific time commitment that’s needed, but I think the person looking after the account should come into this thinking that they want to do this for more than a couple of months and with a long term cadence that’s reasonable for them. It can be as simple as posting once a month to being a full on content creator through the platform, but I would like to see some kind of consistency on the account.
For what it’s worth, I plan on writing out what I’ve learned through managing the Mastodon account. Those posts can serve as guidelines or a model for how we can run all of our social media accounts. I plan to cover a few things including:
- The three pillars of our social media management strategy
- The three layers for how in-depth social media management can go
- How the voice of the Fedora brand should come across through our social channels (Friend Foundation is the main thing)
Besides that, I think there can be a lot of flexibility with how the account is run! Whether we want to copy what we see on the Instagram or do something more independent and creative, I think there’s a lot of room to explore content ideas for Pixelfed. For me, your ideas for what you would do are good!
Anyway, thanks for letting my use your proposal as a way to explain my thought process for turning on new social media accounts. 
Edit: Never mind my cons, we should manifest the growth we want to see by taking the initiative! Someone’s gotta start, right? Provided we have someone to run this of course. Our Mastodon is strong because we took the initiative instead of waiting for people to show up. If platforms need content first for people to show up, then we should invest in providing content in the spaces we want to see grow. But it’s still important to keep everything in mind that I said under the team perspective section because I certainly don’t have the bandwidth to spin up the Pixelfed account, lol.
I think the way Joseph did it with Mastodon was a good approach, where we were clear in saying, “hey this is an experiment and we are going to try it and see what happens—maybe it sticks, maybe it does not.”