To be clear, is “everyone” to be taken literally here or are we talking about asymptotically approaching “everyone”? I don’t know how we’d measure it, so as an objective maybe it’s not ideal. It’s definitely a vision, though. (Yes, I realize I could have said this months ago, but it occurred to me now.) I do think it’s critically important to the focus area (and our overall Directional Star™), so maybe it’s okay to have it be more visionary and less concrete.