Thanks for the help, Matthew! Also thanks Juan and Eric for those resources you shared. I’ve never seen those before!
My goal with this post is to outline the main areas that I think we can focus on as a team, and from here I think we can peel off parts for planning, creating tickets, and starting to push things forward. Some of these topics can probably be their own discussion threads.
As of now, it seems like there’s three main functions that we as a marketing team can look at.
- Talking points
- Social platforms
- Content creation (YouTube)
Because Fedora 36 is out I imagine that the need for talking points is satisfied by the two articles that came out on Fedora Magazine. I assume that the Magazine team has been working on this responsibility for some amount of time, so perhaps the best approach for us would be to simply participate in those conversations and contribute there when the next release rolls around.
Announcing Fedora Linux 36
What’s new in Fedora Workstation 36
I think we can break this up into two categories: outlets which we have full control over and outlets in which we are just participants like everyone else. I think both sides provide opportunities for engagement and content distribution, but we would of course go about them differently depending on the type of platform we’re talking about.
While we may want to develop or look for guidelines on what and how to post, I suspect each platform will have its own set of tasks and strategy that we will probably discuss.
I have no idea who has the login credentials for these accounts or what groups are currently using them, but I think it would be good to find out and see how we can help. If you know other platforms I’m missing, please ping me with it and I will add it here!
Social media that we have full control over:
Social media in which we are just participating:
This one also comes in two parts:
- Alleviating Ben Cotton and anyone else who is currently editing the livestreamed content so they can do other things they may want to do instead.
- Making original content.
I believe @a7mad98 volunteered to help with editing videos. If anyone else on the team would also like to help with that, it would be cool. I can’t remember the last time I edited a video if ever, but I can learn.
When it comes to content, this is where I think we will have the most freedom. This is also where what we do depends on what we can do as a team. For example, I can help with research, writing a script, and maybe being on camera (maybe), but I don’t really have any experience with YouTube besides watching it a lot. Please chime in with ideas!
So what should we do now?
Like I said at the top, this is a lot to go through, but I hope that it will give us more solid things to work on and think about.
Also, unlike some of us, I don’t work in marketing for a living, so I hope my thoughts are not super off-base from what we should be thinking about!
Any who, what do you guys think? Are there other areas we can explore as well (there’s probably a bunch)? Are there any specific actions items you think we should be tackling?