Basically, we have several social media accounts for Fedora, but the Marketing Team only has so much access to those accounts to post regularly. I have direct access to the Mastodon account, but everything else is under other folks.
These are the socials we’d like access to and who seems to currently have access based on the social media wiki page.
Here are two ideas, but it’s possible we end up with a mix of both depending on the response we hear back.
I would like to get feedback on how available the current account access holders may be to help the Marketing Team. If we can get at least one person from each platform to commit to being available to publish at least one post every 1-2 weeks, I think we can make that work. The process would be to prepare social media posts in our Gitlab like we already do and ping the person when we have something ready for them to push out. Of course they could be more involved than that, and we would welcome it!
As of now, we have access to the Mastodon and we will soon have access to the LinkedIn thanks to Justin reaching out to LinkedIn directly. We’re missing consistent access to the Twitter, Instagram, and Facebook.
I have one extra note for the Twitter account. We can make due with posting every week or so, but that’s the platform where we can get away with near daily posts. Our experiment with Mastodon has shown how much material for content there is within the project, so ideally we would like to post more often to Twitter than to the other platforms. It’s an especially easy platform to start putting to work because we would just reuse our Mastodon posts with slight modifications where needed. However, any access to the Twitter would be a good start.
Assuming we can’t get volunteers to liaise for the accounts, it would be nice for some of the folks on the team to have access to the accounts. Each individual member doesn’t need access to all the accounts, but if it least we can have enough access to cover all our bases, that would be enough.
Follow up question: how do we decide who to give access to? The Fedora brand is very important for reasons that I think are obvious. It’s a lot of responsibility to share with people.
Based on a marketing meeting we had in December, Justin suggested for us to nominate people to the Mindshare Committee and they would be the ones who decide. I like that idea and I have no other requirements other than that the people be committed to being responsive to the Marketing Team with our requests. But more than that, I have no idea how to come up with requirements for who is a contributor we feel comfortable with. So I sheepishly leave this problem for Mindshare to solve.
If anyone has any ideas or input, please share! Since the Marketing Team has pivoted to being mostly focused on leveraging social media for Fedora, this has been the main blocker for us doing more for the project. While we wait for more channels to open up for us, we’ll keep our heads down focusing on the Mastodon account.