Just to be clear on the directed part. As the person managing the Red Hat team working on desktop and workstation I asked Michael and Allan to work on this as part of their jobs at Red Hat after seeing Rob McQueen talk about metrics in EndlessOS from GUADEC in 2019.
What I want to see come out of this effort is enough data to both direct our development efforts towards what provides Fedora users the most value, help make technical decisions on things like which GNOME extensions to enable by default, help drive further investment from hardware partners and help drive more investment in Fedora in general. The overall goal for all of that is to see strong userbase growth for Fedora, both because as someone who has been using Fedora and RHL exclusively as my desktop for 25 years I want to see it continue to prosper and because I believe that the more successful Fedora Workstation is the more successful Red Hat Workstation is.