Continuing the discussion from Marketing team meeting June 24th:
Below is the general idea I had for how I think we can pursue a marketing campaign for promoting contributions.
What kind of structure will this project have?
First, we take one month to prepare for the next. Continuing with this EPEL example, which I think we should just do as our first go around, we take the month of July to prepare the content for August. It gives us time to do the work and get our ducks in a row without setting any expectations in the broader community before we’re ready.
Second, we choose three pieces of content to put out for the month. This could be something as small as a tweet to as big as a blog post. We can work on unique ways to present the needs of the EPEL team. Then in the month when the content gets published, we’ll have three opportunities throughout the month to highlight this need.
How do we make this happen?
Since there are three main people who seem to be the most focused on marketing right now, each of us can bring one thing to the table. It can be whatever we want, but we may want to check in with each other to see if we’re too similar to other ideas. We make sure everything is ready to go by July 31 and then coordinate with the appropriate channel owners to post the content we prepared.
Is that it?
Yup. At least in my opinion this should be. It’s a relatively basic plan, but I think that if we run one campaign and feel like this workflow works for us, then replicating it for the next month and the month after that will be easier. If it doesn’t work out, it is what it is, but I think it’s worth a shot.
In summary, we take a month to come up with three engaging pieces of content about the EPEL team that will be posted at spaced out intervals over the course of the following month.
What do we think?